The Radiant Rhino Series Part 7: What Small Businesses Should Know About PR Before Spending a Dollar

The Radiant Rhino was featured in major publications like The Today Show, Yahoo!, Byrdie, and InStyle, among others.

Yes, I checked. More than once.

A few things I learned about PR:

1. Many small businesses should not pay for a publicist. In most cases, you can reach out directly to reporters via email or social media. They need good stories and products just as much as you need coverage.

2. PR adds instant credibility to your brand, but it does not guarantee instant sales. It builds trust, not checkout carts.

3. Press for Success is one of the best resources for small businesses to learn how PR actually works without lighting money on fire.

PR looks glamorous.

The ROI is… patient.

More lessons coming.