I'm Dhana,
Your Fractional COO

I help CEOs of product and ecommerce companies get their time back by making the business run smoothly behind the scenes. You're juggling strategy, hiring, operations, and twelve Slack channels, quietly asking "How did this become my life?" You want clarity, structure, and a right hand you can trust to run the show. That's literally my job.

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I built and scaled a consumer product brand across three countries, led operations for a Silicon Valley tech company, and have been writing code for 26 years. My PhD research was built on data and AI, and so was my product company. Most operators bring either the strategic or the technical lens. I bring both. I speak fluent founder, engineer, and operator. I turn operational chaos into clarity so CEOs can grow without burning out themselves, their teams, or their calendars.

 

What makes me genuinely different is a two-pronged approach: deep operational experience as a founder who has actually built a product business, combined with a data science edge most COOs simply don't have. Most product brands have a goldmine sitting inside their ecommerce platform, email tools, inventory systems, and ad channels.. They just haven't dug. Every recommendation I make is underpinned by evidence: inventory forecasting, customer segmentation, product insights, and retention systems your marketing team can actually use. Less guessing. More working capital. More momentum.

 

Beyond work, I've lived in nine cities across four countries, blending Eastern and Western values and perspectives. This global journey shaped how I lead: with empathy, adaptability, and a genuine appreciation for people from all walks of life. I'm ambitious by nature, always chasing the next mountain. Though I appear extroverted, I'm actually an introvert who recharges through reading, reflection, and meaningful connection. Outside of work you'll find me travelling, reading, playing board games, and organizing get-togethers for loved ones scattered across time zones.