FAQs

A Fractional COO is an experienced Chief Operating Officer who works with your business on a part-time or project basis. You get senior operational leadership, without the cost or commitment of a full-time executive hire. The focus is on building the systems, structure, and team accountability that let your business scale.

A consultant typically delivers recommendations and leaves. A Fractional COO stays, implements, and is accountable to outcomes alongside you. I work embedded with your team, not from the sidelines.

Three core services: Operational Assessment, a focused diagnostic that reveals what is holding your business back. Fractional COO Retainer, ongoing embedded operational leadership. And Data and Analytics Strategy, turning your existing business data into decisions your team can act on.

Most product brands are sitting on a data goldmine. It lives inside their ecommerce platform, email tools, inventory systems, and ad channels. They just have not dug. This service applies PhD-level data science to real business problems: inventory forecasting, customer segmentation, product insights, and retention systems your marketing team can actually use. Less guessing. More working capital. More momentum.

Yes. I consult with product and ecommerce companies on specific operational and strategic questions outside of a retainer engagement. If you have a one-time challenge you need help thinking through, reach out at dhana@withaurion.com and we can explore whether a strategy call makes sense.

Yes. I speak on topics at the intersection of operations, ecommerce, data, and entrepreneurship. My areas of focus include scaling product businesses, building operational systems that support growth, and using data science as a competitive edge in product businesses. If you are looking for a speaker for your podcast, panel, conference, or event, I would love to hear from you. Please reach out directly at dhana@withaurion.com.

My core clients are product and ecommerce businesses above $5M in annual revenue who are ready to build the operational foundations for the next stage of growth. That said, I do work with smaller companies on an Operational Assessment basis. If you are earlier stage but want a clear picture of where your operations stand and what to prioritize, the Assessment is a great starting point regardless of revenue.

Yes. I have implemented EOS in my own product business and inside a Silicon Valley tech company. I am very comfortable working within the EOS framework and can plug directly into your existing rhythm.

We begin by defining clear outcomes and priorities, then establish a regular rhythm of meetings and check-ins to keep execution on track. Every quarter we review progress, adjust priorities, and plan the next phase together.

Primarily remote, through video meetings and async collaboration. Quarterly on-site visits can be arranged for strategic planning sessions and team alignment where in-person time adds real value.

I serve clients across the United States and Canada. I live in Ottawa, Canada, but work extensively with US-based clients. I have deep experience in the US market, having manufactured, warehoused, and sold products there while building and scaling my own consumer product brand. I understand the US market operationally, not just theoretically.

I built and scaled a consumer product brand across three countries, led operations for a Silicon Valley tech company, and have been writing code for 26 years. My PhD research was built on data and AI, and so was my product company. Most operators bring either the strategic or the technical lens. I bring both. I speak fluent founder, engineer, and operator. I turn operational chaos into clarity so CEOs can grow without burning out themselves, their teams, or their calendars. What makes me genuinely different is a two-pronged approach: deep operational experience as a founder who has actually built a product business, combined with a data science edge most COOs simply don't have. Every recommendation I make is underpinned by evidence: inventory forecasting, customer segmentation, product insights, and retention systems your marketing team can actually use. Not gut feel. Not guesswork. Just evidence, applied.

A 30-minute discovery call. We will talk about where your business is, where you want it to go, and whether there is a fit. No pressure, no obligation. Just a conversation. Please reach out directly at dhana@withaurion.com

Aurion takes its name from two roots: the Greek word meaning "tomorrow" and the Latin aurum, meaning gold. That is the purpose: building operations that make your business stronger and more valuable tomorrow than it is today.