The Radiant Rhino Series Part 3: Product Packaging Design and the Mockup Trick Nobody Tells You
Packaging matters whether you sell online or offline, especially in consumer brands. It’s one of the biggest drivers of perceived product value. Translation: same product, better box, suddenly it’s “premium.”
You can design it yourself using Canva or similar tools, or hire a freelancer or someone in your network who “knows design.” If you’re doing it yourself, learning how to create packaging mock-ups is essential.
Also, fun fact: most of the product images you see online aren’t photos at all. They’re computer-generated mock-ups or CGI. Unrealistic beauty standards, but for products. Like the one below.
Next up: Creating a photoshoot on a budget, powered by creativity and mild delusion.
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