The Radiant Rhino Series Part 2: Logo Design, Brand Colors, and Free Fonts

Mar 20
1 min read

For the logo, I wanted a cute rhino with a sparkle and fonts that felt warm and inviting for a primarily female audience.

For the brand colors, I wanted something calming. I started on Pinterest, then watched the sunset that evening (Ottawa sunsets are genuinely beautiful, by the way) and landed on this palette.

I also learned, for the first time, that some fonts are paid. Apparently, people can create fonts and own them. Who knew. So, I had to choose free ones.

Next up: packaging and the quiet branding trick behind “perfect” product photos.

The Radiant Rhino Instagram highlight cover icons in soft blush and earth tones

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