Fractional
COO for
Ecommerce and Product Founders
FRACTIONAL COO . ADVISORY . SPEAKING
I'm Dhana and I help product business CEOs get their time back by making the business run smoothly behind the scenes.
What makes me different is simple.
I've actually done it. I built and scaled my own consumer product brand across three countries. I know what it takes to make a product business work because I lived it.
And I never stopped being a programmer. My PhD research was built on data and AI, and I bring that technical depth to every engagement. Every recommendation I make is grounded in evidence, not instinct.
Advisory Services
WHAT I OFFER
Data & Analytics Strategy
Turn your business data into competitive advantage. I help transform business data into insights that improve forecasting, inventory planning, marketing performance, and profitability.
Fractional COO
Your trusted right hand. Operational leadership for growing product companies. I help build the systems, structure, and accountability needed to scale so you can step away from the day-to-day.
Operational Assessment
A focused review that reveals what’s slowing your business down, where things are getting stuck, and what to fix first.
What Clients Say
CLIENT WORDS
"Dhana is a game-changer! She brings an extraordinary combination of strategic insight, emotional intelligence, and operational excellence. The difference in how our organization collaborates and executes is night and day. What makes Dhana truly exceptional is her ability to translate a big, long-term vision into tangible, achievable steps that deliver real impact. She has an uncanny knack for identifying what truly matters — cutting through the noise, simplifying the complex, and implementing systems that create immediate momentum and long-term scalability. She helped us turn vision into action, improved communication across departments, and built genuine accountability.
If you’re serious about transforming your business, aligning your leadership team, and unlocking your next level of growth, I can’t recommend Dhana highly enough. She’s not just a COO — she’s a true force multiplier."
ARVIND , CEO, CARTUP